After “holding hands” Mengniu, “the first cheese” Miao Ke Landuo conceived a new high
As of March 25 closing, Myco Lando currently continues at 22.37 yuan / share, a single-day increase of 5.97%, corresponding to a total market value of 91.5.7 billion yuan.On that day, Miao Kelanduo’s previous intraday exceeded 22.6 yuan / share, the intraday rise of more than 7%, a record high.  Sauna, Yewang noticed that although Miao Ke Landuo and Mengniu’s subsidiaries have always cooperated, but after 2020, the cooperation between the two parties has become deeper and the relationship is closer.  After entering 2020, Miao Ke Lando and Mengniu fully signed the “Strategic Cooperation Agreement”, Mengniu plans to increase the capital of Miao Ke Lando’s wholly-owned subsidiaries to invest in shares.One of the objects.  A senior executive said, “Mengniu will hit the goal of 100 billion in the short term, and in the medium and long term, it will deploy multi-brand, multi-category, multi-scenario, multi-channel, and multi-consumer crowds to narrow the distance to Yili.For the categories with potential and room for growth, the cooperation among them is needed.”The first date of Mengniu’s official website for the war vote shows that Miao Ke Landuo was founded in 1998. It mainly produces two series of products, cheese and liquid milk, and owns domestic famous brands such as” Miao Ke Landuo “and” Australian Farm “.  On January 5, 2020, Miao Ke Landuo, the actual controller of Miao Ke Lando, Chai Xiu, and Inner Mongolia Mengniu Dairy (Group) Co., Ltd. (referred to as: Mengniu) jointly signed the “Strategic Cooperation Agreement”. Both parties agreed toActively carry out the development and promotion of various types of cheese products, and carry out joint construction of sales channels, sharing of marketing resources, enhancement of production capacity layout and other aspects, multi-dimensional business cooperation to achieve complementary advantages and win-win cooperation.  At the same time as signing the strategic cooperation agreement, Miao Ke Landuo’s wholly-owned subsidiary Jilin Guangze Dairy Technology Co., Ltd. (abbreviation: Jilin Technology) increased its capital and shares and introduced strategic investor Mengniu.  According to the announcement at the time, Mengniu planned to increase the capital and share of Jilin Technology with cash of 457643481 yuan.  Miao Ke Landuo believes that dating Mengniu as a strategic investor is in line with the company’s long-term development strategy, which can reduce the company’s asset-liability ratio, enhance operational capabilities and anti-risk capabilities. In the future, both parties will give full play to their respective advantages and actively develop various types of cheese products.Promote and carry out multi-dimensional and multi-dimensional business cooperation in co-construction of sales channels, sharing of marketing resources, and enhancement of production capacity layout.  At the same time, “Jilin Technology, as the main body of the company’s cheese business, has significantly increased its financial strength through the introduction of external investment, which can better expand its production capacity and accelerate the seizure of the Chinese cheese market, which is conducive to consolidating the leading position of the company’s cheese business and enhancingThe overall competitiveness and brand influence of listed companies further expand the company’s business scale and profitability.”Miao Ke Landuo said.  Recently, as a shareholder of La Mengniu, on March 24, Miao Ke Landuo issued an announcement that the company plans to raise funds through Jilin Dongxiu Industrial Co., Ltd. (“Dongxiu Industrial”) and Mengniu ‘s non-public offering of shares not exceeding 89000Ten thousand yuan.  According to the announcement, if the issuer’s non-public offering of shares is 58707123 shares, Dongxiu Industrial’s subscription number is 37928759 shares and the subscription price is 575 million yuan; Mengniu’s subscription number is 20778364 shares and the subscription price is 315 millionyuan.  Miao Ke Landuo said: Dongxiu Industry and Mengniu actively participated in this non-public offering subscription, which reflects their confidence in the company’s development prospects and support for the company’s development strategy.This non-public offering of shares will not cause changes to the company ‘s controlling shareholders and actual controllers.After the completion of this issuance, the company will not have the ownership of the company ‘s funds, assets or guarantees by the shareholders and their related parties due to this issuance.Reporter Yan Xia editor Sun Yong proofreading Liu Baoqing